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[via China freight service]
Qingdao Honortrans International Logistics Co., Ltd was founded in 2004, and now has already grown into a mature logistics company with a worldwide network. In the interview, Mr. Liu discusses the development and culture of his company, and shares with us his experience in the logistics industry.
Choosing the core of your business
As one of the most important cities in Shandong, which is the shipping center in northern China, Qingdao has its own unique characteristics. Its agriculture, seafood, chemical and textile products are famous throughout the country, and its trade with Japan and Korea is prospering. However, compared with other large cities in the south of China, such as Shanghai and Shenzhen, the operations and management of logistics companies in Qingdao are not as developed. Qingdao Honortrans started out as a branch of another logistics company, and after trading successfully for several years broke away from its parent company. This meant that it already had some human resources and capital when it was founded.
Mr. Liu decided the development direction of Honortrans according to these factors:
1. Develop a strong international network. Most of the exported cargo from China is nominated cargo, so by strengthening their international network Qingdao Honortrans will increase its chances of handling this cargo and improve its ability as an international supplier.
2. Launch special services. Its hazardous shipping service and second-hand container selling and leasing service are among the best in Qingdao. Their sale of containers and special container shipping services are now very reputable.
3. Select main shipping lines. When Qingdao Honortrans was founded, Mr. Liu chose the Middle East, Southeast Asia and Euro/Med shipping lines as its main routes, and devoted the company to developing them.
Honesty and quality come first
Mr. Liu always emphasizes one point to his staff: honesty. He thinks that honesty is even more important than the ability of the staff. In the culture of Qingdao Honortrans, the first is teamwork, the second is study, and the third is honesty. As a result, the company has gained an excellent reputation in Qingdao and throughout China.
Besides honesty, Mr. Liu also pays a lot of attentions to the quality of service. In order to keep long-term relationship with customers, he and his staff abide by three points:
1. Service is most important. Qingdao Honortrans asks its staff to optimize their services by improving their own ability and paying attention to detail in order to provide all-round services.
2. Build a strict service system. Every staff member has to offer standard services according to the company's system.
3. Customers come first. The staff of Qingdao Honortrans should treat their customers honestly, help them to avoid risks and help to solve any of their problems.
Tags: air cago, cago, freight, freight forwarder, freight forwarding.
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